Work/Case study 360°
SMB Properties
A Kenyan developer, seen across continents.
- Industry
- Real estate
- Location
- Nairobi
- Year
- 2025
01 The brief
SMB Properties builds luxury apartments in Nairobi and Mombasa, selling to local buyers and the diaspora alike.
02 The blur
Award-winning projects, but a presence that didn't match them: buyers abroad couldn't get a clear picture of the developments, or of the developer behind them.
03 Into focus
We rebuilt the brand and the website around the projects themselves, then ran search, social and ads that put every development in front of buyers in Kenya and overseas.
What we did.The full 360°, one team.
- 01BrandingIdentity, tone and guidelines, so every touchpoint looks like the same company.
- 02WebsiteA fast, search-ready site designed around how this client's buyers decide.
- 03SEOTechnical, local and content SEO, plus visibility in AI answers.
- 04Social mediaStrategy, content and reels for a feed people actually stop on.
- 05AdsMeta and Google campaigns, tested and tuned weekly.
- 06Lead generationForms, tracking and follow-up, so every enquiry is caught and counted.
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