Work/Case study 360°
Melt n Dip
Belgian chocolate Palos Park can't stop craving.
- Industry
- Dessert shop
- Location
- Palos Park
- Year
- 2025
01 The brief
Melt n Dip is a dessert shop in Palos Park, Illinois, serving crepes, waffles and Italian gelato made with 100% Belgian chocolate, plus catering for weddings, birthdays and events.
02 The blur
A delicious product competing on Instagram and local search, where every dessert shop looks the same.
03 Into focus
A warm, premium brand and website built to bring people in and take catering bookings, plus local SEO, social content and ads.
What we did.The full 360°, one team.
- 01BrandingIdentity, tone and guidelines, so every touchpoint looks like the same company.
- 02WebsiteA fast, search-ready site designed around how this client's buyers decide.
- 03SEOTechnical, local and content SEO, plus visibility in AI answers.
- 04Social mediaStrategy, content and reels for a feed people actually stop on.
- 05AdsMeta and Google campaigns, tested and tuned weekly.
- 06Lead generationForms, tracking and follow-up, so every enquiry is caught and counted.
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